Now
1950

Our Tasty Timeline

From 1950 to now… discover the journey of our deliciously dreamy creamy cheese

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2019

The Dairyliciousness Continues…

From Cheesy Cones to Pizza Lunchables, our playful snack range just keeps on growing. So go on, keep on feeding the fun… we DAREylea you!

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2018

Dairylea Snackers

Even more to mix and munch! Dairylea Snackers are added to the range as the perfect snack pack, complete with mini sweet treats.

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2000

Triangles: A UK Icon

It’s official! Dairylea Triangles are displayed in all their cheesy glory at the Millennium Dome as a UK icon of the 20th century. Hooray!

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1999

Dairylea Strip Cheese

Ever hunting for ways to make snack-time more fun, we added our peely, pully, and oh-so-tasty Strip Cheese to the range.

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1998

Dairylea Lunchables

Our revolutionary stackable and snackable Dairylea Lunchables turned boring lunchtimes into a world of DIY deliciousness.

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1996

Dairylea Dunkers

The time to dip, dunk, demolish arrived in 1996, when our crispylicious breadstick and cheesy dip combos hit the shelves.

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Mid '90s

Dairylea Flavoured Spreads

Feeling a little radical in the ‘90s, we introduced two new flavours to savour – Dairylea Bacon (ooh!) and Dairylea Onion (aah!).

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1990

Dairylea Light

Using reduced-fat natural cheese and a bit less butter, we make a deLIGHTful addition to the range with “half the fat, all the taste!”

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1987

Bye Bye Preservatives

A new and shiny recipe is created, this time with no nasty preservatives, to make our wonderful cheese even yummier.

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1980s

Dairylea Cheese Spread

Time to spread the love! In the ‘80s, Dairylea Cheese Spread joined the range as our first official spreadable cheese.

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1965

Dairylea Cheese Slices

Slice slice baby… the swinging sixties saw the introduction of our sensational slices, meaning sandwiches would never be the same again!

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Early '60s

Dairylea Cheese Block

The yummy, creamy taste of Dairylea became so popular (especially with children!) that it was launched as a big foil-wrapped block.

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1950

Dairylea is Born

A cheesylicious revolution started in England, when the Kraft Cheese Company brought us Dairylea in its iconic triangular form and round box.

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1950

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1983

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1989

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1990

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2003

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2007

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2011

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2012

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2016

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2019

We've come a long way from our iconic triangles, to a munch-tastic range of all shapes and sizes - there's a Dairylea snack for everyone!